I’ve spent most of my career in the D&A space trying to explain to people what I do.

After a lot of scratching heads, it just became “I work in the tech space”, or “I lead data and analytics”, or “my work makes AI work”…or something similar.

Unless you are practicing in our field, it’s often easier to say something simple (mainly because many of us grow weary of trying to explain the discipline of our craft to non-craftspeople).

But during my career, I always took the time and effort to explain how things work to my clients, business partners, leadership and staff…and moreover, to explain why it was important. I would put things in terms they could understand. I would use analogies to turn blank stares into nods of understanding. I would spontaneously break out a PowerPoint and draw it out for them. I would spend hours tweaking my decks to ensure they told a compelling story…and had nice visuals to boot.

And you know what?

It worked. My efforts usually paid off. Budgets were approved, systems were built, people were hired, companies were transformed.

And I discovered a passion for it. That passion now forms the basis for CxO Creative: a studio built for D&A leaders who need strategic partnership, operational guidance, and the ability to tell their story in ways that land. We're not here to tell you what to do — we're here to help you lead better, operate smarter, and sell it convincingly.

Humans throughout millennia have used storytelling to communicate and persuade. But storytelling alone won't transform how your organization sees your value — you also need the right strategy, solid operations, and someone who understands the unique challenges D&A leaders face. While thousands of consultancies exist, very few combine strategic counsel, embedded operational support, and storytelling expertise specifically for data and analytics leaders trying to prove their worth and extend their impact.

So if you are a Chief Data Officer, Chief AI Officer or Chief Analytics Officer…or all three (pick a title)…we are here to help.

In your corner,

Alan