Collaboration
Building the Structure for Undeniable Value
Your team delivers value every day. The challenge is capturing it — and making that value consistently visible.
Collaboration puts us in the room with your leaders to understand your platforms and products, including the services and structures designed to deliver value. That knowledge does two things: it informs your marketing strategy, and it guides the practices we help you build for better visibility.
It's work that fuels your brand and strengthens your connections to the business.
What Can We Tackle Together?
First, we build the creative foundation — a deep understanding of your team's value proposition: what they do, how they do it, and how it ties to your platform investments.
Then we focus on new ways of working — refining the pathways connecting your platforms and products to the teams using them, and adjusting structures and engagement patterns so value gets captured and tracked more naturally.
Questions we address:
How do we create empirical evidence of ROI instead of anecdotal claims?
How do we position our team as co-creators in outcomes, not just service providers?
How do we use storytelling to create emotional connections to our impact?
How do we shift from transactional delivery to true partnership with the business?
What Collaboration Delivers
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The Creative Foundation forms the building blocks for your D&A marketing and brand strategy. It also informs how we guide your team toward new ways of working. It's a comprehensive picture of who you are, what you deliver, and how you're perceived. It includes:
What You Do
Platforms, tools, products, services, and capabilities
Team composition and what each group delivers
How your function operates day-to-day
The Value You Create
Your value proposition — clearly articulated
Real impact stories and documented wins
Concrete examples of business outcomes
How You're Perceived
Stakeholder interviews with your business partners and customers
Perception mapping — advocates, neutrals, and detractors
Engagement patterns and relationship health
Where You're Headed
Understanding of your strategic roadmap and priorities
Awareness of planned capabilities and investments
Your future vision and how you want to be perceived
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We work side-by-side with you and your leaders to refine how your function operates and engages with the business. This isn't a wholesale redesign — it's targeted guidance based on what we've learned about your current state, helping you make adjustments that create clearer pathways to value.
This can include:
▶ Enablement Models — Embedding central D&A team members on spoke teams using agile and product model approaches — creating direct visibility into outcomes so value gets captured at the source.
▶ Story-Driven Models — Building emotional connections to the customer journeys and business outcomes your team enables — so stakeholders feel the impact, not just see the data.
▶ Partnership Patterns — Moving from order-taking to strategic partnership through dedicated business relationships, joint roadmap planning, and proactive engagement — so your team is at the table when decisions are made, not just when work is assigned.
▶ Co-Creation Practices — A deeper model than joint planning, co-creation uses collaborative goal-setting, shared KPIs, and value-based intake to establish true shared ownership — so value is quantified upfront, outcomes are tracked together, and wins are mutually celebrated.
▶ Governance Optimization — Ensuring there is top-down executive accountability for data assets, while clarifying data ownership, decision rights, and processes that create trust, accelerating value delivery and building confidence across the business.