Creative. Tailored for Your D&A Function.

Your team delivers insights that drive millions in value. You've built sophisticated platforms that power decision-making across the enterprise. Your AI models are identifying opportunities competitors miss.

But does anyone know it?

Most D&A functions suffer from a marketing problem, not a capability problem. Their wins go unnoticed. Their services are underutilized. Their potential is misunderstood. And when budget cuts come, they're seen as overhead rather than strategic assets.

D&A Marketing

It’s the marketing department you’ve always needed.

What Can We Create Together?

We help you craft compelling narratives with the collateral and creative imagery to match — fundamentally shifting how executives perceive your function.

Think of us as your D&A marketing arm: we develop your brand strategy, create the materials, and design campaigns that turn skeptics into advocates and passive consumers into active partners.

Shift your narrative from backend support to strategic powerhouse.

What Marketing Looks Like

    • Capability playbooks – "How to Partner with Data & Analytics" and similar guides, tailored for your business partners and BU customers.

    • Use case libraries – Real examples of how your function has driven business outcomes…told in business language, not technical jargon.

    • Position papers – Co-branded primers that demystify complex D&A topics for your stakeholders, giving you cover to educate up without the awkwardness.

    • Boardroom-ready explainers – Demonstrate your impact, justify your budget and secure sustained funding.

    • Branding – Visual identity for your D&A function and platform: logos, taglines, templates, swag, and brand elements that increase engagement with your products and visibility for your team.

    • Infographics – Eye-catching graphics that showcase your impact, capabilities, and value metrics.

    • Marketecture diagrams – High-impact blueprints of your data ecosystem and D&A platform architecture that make complexity clear and instantly explainable.

    • Service catalogs – Digital showcases covering the full suite of your services, how to engage with your team, and how value is delivered.

    • Launch support – Introduce new platforms, capabilities, or data products with coordinated communications and polished graphics.

    • Success story series – Showcase your wins and impact with ROI-focused success stories that resonate.

    • Awareness campaigns – Establish organizational awareness of who your D&A team is, what they do, and the critical role they play.

    • Adoption campaigns – Drive increased usage of underutilized capabilities, data products and self-service offerings to maximize their business value.

    • Impact reports – Professionally designed quarterly and annual summaries that showcase the business impact of the D&A function.

    • C-level decks – Presentations that tell your value story, including D&A strategy updates, capability showcases, and investment pitches.

    • Roadshow presentations – Leadership-level communications for driving enterprise-wide adoption of D&A capabilities and managing organizational change.

    • Town hall content – Compelling updates that communicate your team’s contributions and maintain your function's strategic positioning.

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